Protip: Do not use obscure phrases and references from a non-native language in your marketing efforts.
Example: In a junk mail I received from Geico today it started off with “Warren Buffett and the Gecko. They go together like pie and chips.”
My first impression: Yuk, those don’t go together at all. Was Warren Buffett involved in some kind of hostile takeover attempt of Geico and they’re so pissed about it that they are calling him out in all of their print media?
Upon further research apparently this is a reference to one of their tv commercials (yet another “drawback” of not watching commercials). Given that the gecko speaks ‘british’, it seems that the phrase “pie and chips” refers to french fries paired with some kind of meat pie. This is quite different than my initial mental image of pecan pie paired with sour cream and onion Pringles, ick. I may have just found another exception to the Independent Food Theory.
